At Plastic Logic's factory in Dresden, British engineer Dean Baker shows a new kind of newspaper.
What's new about it? Well, for a start there's no paper - it's electronic.
The device looks just like a table mat, it's as light as a magazine.
We have paper being distributed all over the country which is consumed on that day and then discarded into the bin. This doesn't need to be the case.
But onto it you can download hundreds of newspapers and - at the touch of a button - browse through them quite safely, without elbowing anyone ever again.
"It's very robust," says Mr Baker.
To prove it Dean Baker whacks the screen with his fist. Not a scratch.
The machine's so tough, because everything, from the screen to the electronics inside, is made of plastic.
That's why the electronic newspaper is so light, flexible and revolutionary.
Mr Baker believes the device will help consign ordinary paper to the rubbish bin of history.
The plastic microchips are produced in a top security "clean room" in Dresden.
The Plastic Logic factory, which opened last month, is the world's first ever commercial scale plastic electronics manufacturing plant.
It may be in Germany, but the company itself was born in Britain.
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